Sama
Trusted by leading technology companies such as Walmart, Google, and Nvidia, Sama specializes in image, video, and sensor data annotation and validation for machine learning algorithms in industries including transportation, retail and e-commerce, consumer and media, medtech, manufacturing and robotics, and agriculture.
Sama had approached Agenda for their brand refresh with the hopes of an invigorating new look and feel — they felt their current brand identity reflected the goody-two-shoes Sandy from Grease, but ultimately wanted to convey the image of racetrack Sandy. The overall goal for the brand was to remain the same, good-hearted person on the “inside” while establishing an exterior presence that both looks and sounds badass.
Services:
Brand Identity + Web Design
Role:
Freelance Designer at Agenda
We wanted to dial up their visual impact and sex appeal, while still delivering a refined, techy vibe, which we relied heavily on color and typography to accomplish. For their hero brand color, we chose a vibrant royal blue that jumps off the screen but is equally loud in printed materials.
