Cruise
The San Francisco-based company, Cruise, is building the world’s most advanced, all-electric, self-driving car technology to safely connect people with the places, things, and experiences they care about. Self-driving cars will help save lives, reimagine cities, redefine time in transit, and restore freedom of movement for individuals who live in dense urban settings.
Having previously worked with Design In Mind, Cruise reached out for our expertise to quickly turn a never-ending Google Doc comprising their annual stats and info sources into an easily digestible, visually compelling summary of their brand vision, mission, and progress in 2022.
Services:
Print Collateral + Layout Design
Role:
Senior Designer at Design In Mind
With a pretty extensive photo library, and clients who were great communicators, we were able to make quick work of their 39-page Impact Report. Cruise has a very clean and modern brand aesthetic, so we were sure to keep that in mind when executing the page layout. We also conveyed their overarching brand message throughout the document by reinforcing key visual components with their bold brand red.
