Pure Organic
Having already been notably successful with multiple products in the Natural Foods category, Pure Organic decided to narrow their focus on their most popular offering — Layered Fruit Bars. These tasty and nutritious snacks are triple layered, dual flavored, sweet & tart treats made with real fruit juices and purees.
While working at BexBrands, our team was asked to reface their brand with a more ownable mark, and a more energized packaging design that boosted their shelf presence, increased brand legibility, and attracted both adults and children alike.
Services:
Brand Identity + Packaging Design
Role:
Art Director + Senior Designer at BexBrands
We wanted to create an iconic mark that would be easily approachable. Our solution was a simple, but quickly recognizable face that would serve as the logo identity, but could also become the voice of the brand.
For increased brand legibility, we contrasted the flavor-forward pops of color with ample white space for the logo and product name to live within. This was especially important for the club pack design, which was getting convoluted with typographic information.
