Organifi
This San Diego based start-up has had booming success since it’s launch in 2014. Organifi’s mission is to provide easy, convenient nutrition to the world; with the intent of combating obesity by helping people make healthier life choices.
Organifi offers an array of nutritional products, but their primary focus is their All-Day Superfood System — consisting of three separate superfood powders taken at morning, noon, and night.
The company felt that their packaging was being lost in the sea of familiarity that has swept the dietary supplements category, and wanted to completely revamp their branding approach — starting with their identity, and then tackling their All-Day Superfood System.
Services:
Brand Identity + Packaging Design
Role:
Art Director + Senior Designer at BexBrands
We wanted to create a distinctive mark for Organifi that embodied the idea of self improvement, and recreating oneself as a natural pattern of growth. Our influence was the ancient science of sacred geometry, which explores and explains the beautiful array of geometrical archetypes that construct all organic matter.
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