Notch Woodworks
Notch Woodworks sells an array of handcrafted kitchenware, all made from salvaged pecan wood. Each utensil celebrates the beauty found within the innate characteristics of that particular piece of wood. The meticulous attention to detail is what separates founder Jonathon Dahl’s craftsmanship from the rest.
Wanting to share his passion and craft with the world, he approached BexBrands, where our team helped cultivate Jon’s brand from the ground up.
Services:
Brand Identity + Packaging Design + Web Design
Role:
Art Director + Senior Designer at BexBrands
When Jon first began, most of his orders were fulfilled by word of mouth, but as demand for his beautifully crafted pieces grew, so did his desire to expand the business. We wanted to set up a simple e-commerce site to showcase his story and craftsmanship, but primarily to allow customers to start purchasing online.
Each work produced at Notch unveils it’s own personal character, which is highly attributed to the uniqueness of the woodgrain from piece to piece. To heighten visual interest, both in digital and tangible representations of the brand, we used a range of thick and thin geometric patterns and solid color-blocking to contrast the organic movement of the grain.
