Beach Cliff
Beach Cliff is another sub-brand of The Bumble Bee Seafood Company, which features a relatively short list of seafood offerings — their top sellers being their protein-rich Sardines and Fish Steaks.
Brand loyalists have always been quick to identify Beach Cliff’s products by their lighthouse featured on top of the can. When we were asked to redesign these two products, we wanted to make sure to preserve the brand equity in this iconic mark.
Services:
Brand Identity + Packaging Design
Role:
Art Director + Senior Designer at BexBrands
Before
After
Before
After
Beach Cliff offers a diverse selection of flavors for their Sardines. Four of which are the same flavors offered in their Fish Steaks line-up. Our challenge was to establish a visual system that quickly communicated the individual flavors, but also clearly distinguished one product from the other.
