Jetty Extracts

Jetty Extracts

Identity Development + Packaging Design

In collaboration with the team at MiresBall, we helped revamp Jetty Extracts with a complete brand overhaul—starting with their logo and logotype, and then redefining the packaging for their three lines of cannabis oils.

In order to preserve brand equity, our approach was not to completely abandon the existing look/feel, but rather to tidy up it’s components.

After refining the logotype, we reinterpreted the existing illustration of the jetty with three different shaped lines that mimic waves, but also symbolize the surrounding San Diego geography with their subtle differences in shape. These graphic components work hand-in-hand with our new color palette to define their three separate tiers of cannabis oils.

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