Black Velvet Cinnamon Rush

Black Velvet Cinnamon Rush

Packaging Design

This is a selection of packaging concepts for one of Black Velvet’s existing flavored whiskies, Cinnamon Rush.

The client wanted the packaging to speak more directly to it’s target consumer: the “tall-boy hipster,” with a predominantly male audience. In addition, we were challenged to increase the bottle’s shelf-presence from its currently clear label—which was being visually lost at retail.

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