BJ’s Fredonia

BJ's Fredonia

Identity Development & Collateral Design

I established a new Brand Identity, and promotional items for BJ’s, a local dive bar in Fredonia, NY.

BJ’s has a very distinctive style, which is evident as soon as you walk in the door. This authentic “rocker” bar was established in 1933, and is known for its badass attitude, cheap drinks, and regularly hosting musical performances, hailing from near and far.

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